Changing Media Literacies

The changing media literacies of young audiences is a major factor in the increasing role of Digital Media in children's storytelling. Media literacies are closely tied to changing audience expectations of content. In our interview with Peter Maggs (head strategist for Kahootz and New Media at the ACTF)he discussed how digital media is being adapted and simplified for use by young children. Their is a greater demand for self-authorship over content in children's media. No longer do production companies have to make content that is able to be understood by very young children they have to make software and media which is able to be used by young children and which also has narrative meaning and transmedia storytelling values in it. (Maggs interview.)

ABC Kids TV online also addresses these issues of media literacies for young children in its online and digital content Case study: ABC Kids TV online by making the cursors bright and big, simplifying functions and utilising audio and aural cues.

ACMI


 * tech skills of children beng devleoped (kahootz etc)
 * Technology being simplified and made more user-friendly for young children (ABC kids tv online and Kahootz and Animalia online)
 * Peter Maggs- suggestion that you cant have transmedia for the sake of having a transmedia element to a text. It actually has to have meaning and the potential for further interpretation etc
 * ACMI- changing media literacies and authorship by enabling children to become their own storytellers.