Introduction 2

This section focuses on how digital media is reshaping children’s media content in Australia. In our investigation and research we have looked closely at audience expectations, and then briefly describe  how children’s content is being shaped by new media, looking at the idea of ‘innovation’, as it is conceptualised by Jonathan Shiff. Then we move into transmedia storytelling, looking at the way that ‘transmedia storytelling’ is being conceptualised and  figuring out the defining factors. From this investigation, the next section uses these factors to analyse Australian children's transmedia stories. We have then looked at how major media organizations are dealing with the ‘digital divide’ in children’s content and the  funding opportunities for digital media projects in Victoria. Finally we have done some research into video games as it seems that this is the current trend in Victorian digital media projects. This second research area uses two case studies of online platforms for children – ABC Kids TV online, and  Animalia to contextualise our investigation and research. We have found that the interviews we conducted with Jonathan Shiff and Amelia King were particularly relevant in this area of investigation and so we have included them in the interview section for this research area, as well as in the  archive of interviews and resources.

LINKS

 * (see Investigation and Research (Section 2))
 * (back Australian Children's Transmedia Storytelling)