Animalia as a transmedia story?

Does it maintain the character of the fictional world?
Animalia maintains the idea that the world of Animalia exists. Where as many online platforms offer exploration into the ‘behind the scenes’ aspects of a story, Animalia maintains the reality of the characters and the world. It also maintains the character of the world aesthetically through the use of high quality animation. The use of animation means that the world does not feel static, movement through the different sections is animated so the experience is much more immersive and realistic, more like a video game than a website. There are lots of elements you can click on and explore, taking you to different parts of the world, maintaining the sense of mystery and intrigue characteristic of the world of Animalia.

Does it make a unique and distinct contribution to the storyline?
When we are evaluating Animalia based on this question it is important to remember that it is designed for children, and so contribution to the storyline may be in smaller simpler ways. The content created for the online platform is not just the television content that’s been re-purposed, it is unique content made specifically for this space. It makes a distinct contribution most simply because it is not something that you can see on the television. But it also extends the understanding of some of the key themes of the world of Animalia, and extends on the story itself, by opening up the pathways for new adventures that could be explored in the future episodes.

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